mol
Moleskine, publisher
of
legendary notebooks, is pleased to announce new titles in the
Passions
collection, dedicated to keeping track, organizing and recording the
passions
of our lives. Designed to host notes, clippings, drawings,
memories and
thoughts on a variety of specific leisurely topics, each Journal
includes a set
of themed page layouts, themed calendars, glossaries, listings, and a
core part
of alphabetically organized and tabbed pages for you to fill in.
The five new titles
for 2012
are
Art,
Beer,
Chocolate,
Home Life,
and
Restaurant-Dinning-Out
Experiences. The Art Journal has been created with a contribution
from
Art
for Business, a young and passionate association that focuses on
artistic
language and its effect on people and organizations. Ernst Knam is the
award-winning chocolate gourmet who has been involved in the creation
of the
Chocolate Journal.
Knam's special Moleskine praline recipe is included
inside
one of the notebook's tabs to celebrate his collaboration in developing
the
Journal.
Both Art for Business and Ernst Knam are available for
interviews.
The new five titles
join the
existing Passions Journals for
Style, Gardening, Dog, Cat, Travel,
Baby,
Recipes, Wine, Book, Film, Music and Wellness. All journals
feature the
iconic attributes of the Moleskine notebooks with their rounded corners
and
elastic closures. The black cover is fully embossed with a tight
texture of
themed images and writings. They come with a different series of
themed
stickers and icons, for page and tab customization. On the back end
paper
there is a
double pocket, for clippings, tickets and card
collections.
The classic Moleskine elastic band keeps everything closed, tidy and
neat.
Each Passion Journal
is
connected to the digital world with MSK, a Moleskine digital tool
designed to
transfer online content to paper. With this tool users can personalize
their
notebook pages by easily printing and pasting an MSK of a Moleskine
Passion
page into their notebook and fill it in with themed information found
online,
reviews on blogs, comments, documentation, etc. Users can also download
other
page layouts to personalize their Journal.
The
5 personalizable tabbed sections of each journal:
Art: leading exhibitions' calendar, art history
timeline,
space for noting your art experiences, your visits, your collection.
Beer: glossary, pouring tips, glass types,
tasting notes,
homebrewing log, space for your recipes, your cellar and your favorite
addresses.
Chocolate: map of cacao varieties, glossary of
chocolate
making, tasting notes, space for your recipes, events, shops, and
special
recipes including instructions on how to make Moleskine pralines.
Home Life: project planner, maintenance log, party
organizer,
space for checklists, neighborhood info, and inspirations.
Restaurant -
Dinning-Out
Experiences: space for
restaurant,
bar and café notes, chef's tips, takeaway ratings, wish list.
Passions Journals
page layouts
can be downloaded at
moleskine.com/templates.
You can easily print them
out and paste them into your Moleskine notebook. Enjoy filling your
notebook
with Passion.
The Moleskine
Passions
Journals will be available on the Moleskine
Store and on shelves
worldwide starting from February 15, 2012.
A video will be
available on
the Moleskine
YouTube and Vimeo channels
starting on launch date.
Download full
Media Kit with
hi-res images here.
Please credit photos:
Moleskine.
NEWS EMBARGO until
February
15, 2012.
For updates register
to our
press
mailing list or contact:
Moleskine srl: Silvia
Trenta:
silvia.trenta@moleskine.com
- T. +39 02434498.1
Moleskine America:
Erik Fabian:
erik.fabian@moleskine.com
T. +1
646-461-2431
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