Moleskine ® - Legendary notebook - Press Update May 2011

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1. Objectivity. New Collections Launch at ICFF New York
2. 18 Months Planners: when your year starts in July
3. Moleskine as a Marketing Case History
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1. Objectivity. New Collections Launch at ICFF New York. Moleskine will be at the the International Contemporary Furniture Fair of NY presenting its new collections Writing, Travelling, Reading. As an off event, Moleskine fans, designers, and artists will meet at Eyebeam Art + Technology Center for a special one-day event entitled Objectivity, focused on notebook hacking and collaborative drawing . Download full press release here. The NY launch follows the successful events held in Milan for the Salone del Mobile. Download the photos here.

2 . 18 Months Planners: when your year starts in July. For academics, students, professionals who need a longer time spam for planning, for college nostalgics, and for all people who prefer to see summer holidays as the turning point in their year: the Moleskine 18 Months Planner Collection 2011-2012. Full photo set here.

3. Moleskine as a Marketing Case History. In his latest book Niche, James Harkin, a FT and Guardian journalist and an expert on social and economic change, analyzes the case histories of different brands that stand out from the rest for their aimed marketing at well defined niches, on a global scale: Apple, The Economist, HBO, and Moleskine. Full news here.

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For all press enquiries:
Silvia Trenta  silvia.trenta@moleskine.com +39 02434498.1
US only: Marlene C. Capron marlene@bdeonline.biz   +1 212.353.1383
Germany only: Anne Kleist anne.kleist@blume-pr.de  +49 40 870 893-58
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