Jenny Ji is widely recognized by the fashion industry and media as China's leading designer. Deeply rooted in Chinese culture past and present, her design philosophy is a fine blend of Sino-chic and modern wit.
After graduating from the Marangoni school in Milan, Jenny worked at Basic Krizia, Missoni Sports and D'A as designer and visual director. In 2002, she founded La Vie, a fashion and lifestyle brand that combines the essence of Chinese culture and contemporary tailoring, with the designer's sense of humor.
Since then, the brand has been well-received by young and independent Chinese women seeking freedom and style.