After two decades in the advertising industry, Joel Chu has become known for his boldness and invention. Starting as an assistant art director, he worked his way up to top creative positions in a number of international advertising agencies.
In 1998, Joel left his position as creative director in J Walter Thompson and established his own creative boutique, Communion W. Since then, he has built a diversified client portfolio and created a series of award-winning advertising campaigns and design works.
With a successful company already under his belt, Joel branched out into the publication business in 2001 with W.W. 2001 First Issue (2001). He followed with W.W. 2002 Second Issue (2002), W.W. featuring Undercover Jun Takahashi (2004), W.W. Intermission. Madsaki x Jun Takahashi (2004), W.W. Now You See It, Now You Don't. Photography by Kabo (2005), and My Life In The Making, Emi Wada (2005).
Joel also acts as the creative director for stage performances, including Eason Chan Third Encounter (2003), Eason Chan Get A Life (2006), Forever Grasshopper (2006), Softhard Long Time No See (2006), Miriam Yeung All About Love Concert (2007), and Grasshopper Right Now In Concert (2009).