On 35th Avenue in Astoria, NY, across the East River from midtown Manhattan, sits the Museum of the Moving Image, the only American institution honoring all three motion media pillars - film, television and digital media. Since 1988, MoMI has served the public as an educational hub presenting the art, history, craft and technology of screen culture in all its forms. The Queens landmark is well-known for its innovative approach to museum education and interactive exhibition design.
Located on the grounds of Paramount Pictures' 1920s East Coast production facility, then called the Astoria Studio, MoMI's site is rich with motion-picture history. After its use as an independent film production studio in the thirties, the facility housed the U.S. Army's Signal Corps Photographic Center. The Center served to hasten the training of wartime inductees. The Army left in 1971, and six years later MoMI's predecessor, the Astoria Motion Picture and Television Center Foundation, was created to reestablish the facilities as feature-film production studios. This directive was quickly reassessed, because in 1981, the Foundation shifted its focus toward public education, and a museum about film and television was created. The change was made definitive in 1985, when the Foundation was reincorporated as the Museum of the Moving Image.
MoMI approached Moleskine in the fall of 2007 with the idea of creating merchandise for the museum store. Planners and pocket notebooks quickly went into production, custom debossed with MoMI's logo on the front cover. The Squared Pocket Notebooks bore an additional logo and address, silkscreened in grey on the flyleaf. A number of the 2008 planners were offered as holiday gifts to MoMI's supporting members, corporate sponsors and VIP's.
The Museum is currently on the brink of a new era - in February 2008, a $65-million expansion and renovation project was announced, and its galleries and theater were closed to the public thereafter. The Museum will reopen in winter 2009, with twice the room to expand its creative programs, and a new contemporary look to go along with it. In the meantime, screenings and special events showcasing its extensive collection will be offered off-site, at theaters in Manhattan and Queens