Destination DC, known pre-2008 as the Washington, DC Convention & Tourism Corporation, manages and markets DC as a premier convention, tourism and special events destination with global appeal. By developing successful sales and marketing strategies, with a special emphasis on growing the arts, cultural and historical communities, Destination DC generates major economic development for the nation's capital. Visitor spending exceeded $5.5 billion in 2007, generating $620 million in new tax dollars. More than 1,000 businesses and organizations supporting the travel and tourism sector are Destination DC members.
In addition to membership dues, the private, non-profit corporation is funded by a percentage of DC's hotel occupancy tax. Through the "My DC" program, the organization encourages prospective visitors to "create [their] own power trip" by registering online to plan their trip, neighborhood by neighbordhood. With My DC, visitors benefit from insider tips to easily navigate the capital and tailor their itinerary to their individual interests, whether they're avid urban explorers, taking the kids in tow, or serious foodies. The Destination DC website also serves as a resource center to facilitate meetings among professionals, and provides a heavily detailed calendar highlighting the best cultural events and entertainment.
The Destination DC Moleskine city notebook, with embossed cover and personalized paper band, was realized in September 2009 and given away to special visitors to the city. A special insert highlights a dozen DC neighborhoods, pointing to the corresponding maps in the notebook. As with every city notebook, a set of translucent sheets is included so visitors can mark up various itineraries before they set off on their journey.