The AFF furthers the art, craft and business of filmmaking by providing unique cultural events and services, enhancing public awareness and participation and encouraging dynamic and long-lasting community partnerships. A limited edition large Moleskine was created - the festival's logo first features on the notebook's custom paper band, printed white over deep-red imagery of a film reel. The logo reappears beneath the band, debossed on the front cover. Open the notebook and you'll immediately notice the festival's mission statement on the flyleaf: the Austin Film Festival is dedicated to championing the work of aspiring and established filmmakers, defined as screenwriters, directors, editors, producers, actors and all artists who use the language of film to tell a story. Over 300 notebooks were created, of which 150 were handed out as gifts to VIP's at the 2007 AFF Awards Luncheon, held on October 13 at the Austin Club in downtown Austin.
The recipients included Oliver Stone (World Trade Center, JFK), John Milius (screenwriter of Apocalypse Now and Red Dawn), Glenn Gordon Caron (television creator of Moonlighting and Medium), Bill Wittliff (screenwriter of The Perfect Storm and Legends of the Fall), Scott Alexander (writer of The People vs. Larry Flynt), Mary Coleman (executive at Pixar Animation Studios), Terry Rossio (Pirates of the Caribbean, Shrek, Aladdin), Thomas Schlamme (Studio 60, The West Wing), and Larry Wilmore (The Office, The Bernie Mac Show), among others.