Debossing: how custom editions are made

Moleskine custom editions are conceived for different reasons, to celebrate special anniversaries and social initiatives, to promote public events and exhibitions, or to pay tribute to world's leading cultural institutions and prominent artists. Now it's time to explain how these limited edition notebooks are made, traditionally by our artisans. In this video we focused on one of the printing process we use very often, the debossing process, a dry printing method in which a custom special die is used to apply graphics to our covers.
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This traditional method utilizes a metal die with the image of the logo (in this case a brozen punch reproducing the Trourist logo made by an high quality milling) which is first heated and then pressed into the surface leaving a permanent impression, or rather a low relief. It can be blind (no ink) or color register. When a color imprint is prefered, a piece of specialized colored foil (or silk screen ink) is placed on top of the product before debossing. The result is a color imprint, like the white custom-made cover showed in the video.
The process of debossing produces a very professional, high quality distinguished finish. This is the way we printed our logo on the lower back of every Moleskine items.

Print in MSK format