Documenting design innovation at Milan Design Week

Moleskine Fuorisalone 2015
Roaming the post-industrial warehouses and bustling streets of Ventura-Lambrate, a team of design reporters sketch the ideas they find in the objects, installations, crowds and showrooms of the innovative design district during Milan Design Week
For the creative process to go full circle, a mixture of analog and digital tools often comes into play. The design reporters document their observations in the Moleskine smart notebook, Creative Cloud connected and capture the image with the companion app. The special page markings on the pages help to optimize and process the image, turning the hand drawings into fully workable digital files within the Creative Cloud.
Moleskine Fuorisalone 2015  Moleskine Fuorisalone 2015
Meanwhile the images are elaborated in AdobeTM Photoshop CC by a designer at the Documentation Centre, a cabinet of curiosities situated within an industrial space at the heart of the design district. The process is projected live onto a screen with original sketches and printed works exhibited alongside, completing the circle of creativity. You can follow the entire process on Twitter at #IdeasNoted.
Moleskine Fuorisalone 2015  Moleskine Fuorisalone 2015
If you're in Milan, you can visit the Documentation Centre at Via Ventura 14. Designed by creative studio CICLICA.CC, you can browse the materials encased in the metal structure and take your own notes while observing the creative process in action. And if you spot a design reporter in action, say ciao. 
Moleskine at Milan Design Week
April 14 – 19 2015
Closing party: Saturday 18th April, 20 – 22
Via Ventura 14, Zona Ventura
M2 Lambrate
Partners: Ventura Lambrate, Officine Tamborrino, Ciclica.
Get the Moleskine smart notebook, Creative Cloud connected on the Moleskine Store.

Print in MSK format