Milano Design Week in Augmented Reality

Milano Design Week
Milan bubbles with exciting design ideas, innovations, events and concepts year round but during the Design Week it positively explodes with creativity. This year we've partnered with SPAM Magazine to help you map your trail and bring you the Moleskine events in Augmented Reality.
Once you've packed your day bag, bought a metro ticket and found yourself on the map, choose your trail through the city's many studios, happenings and exhibitions. Point your phone at the map and watch it come alive on your screen. As the city's sights fly off the page and paper, pixels and pavement converge, your imagination becomes your reality. 
By merging your analog and digital devices in this way you can create seamless experiences that live beyond the usual boundaries. Discover the full list of events, happenings and places supported by Moleskine during Milano Design Week 2013 below.
Download and print the pdf and use with the SPAM Magazine app to experience the events in Augmented Reality.  
Follow the action or contribute your own experience on social using the hashtag #moleskinemdw.
Moleskine Stores
Your chance to get up close and personal with the full collection of Moleskine objects in these dedicated stores. Browse through the notebooks, journals, bags, cases, digital accessories and limited editions and configure your creative toolkit, all in one place. 
Milano Centrale Railway Station: open every day 7am – 9pm
Malpensa Airport: open every day 7am – 9pm, Saturday 7am – 8pm
Linate Airport: open every day 6am – 9pm, Saturday 6am – 8pm
Milan Moleskine Open Days
Open Days
Breakfast will be served as Moleskine opens the doors to its HQ to showcase the latest collections. Have a croissant and a coffee, and play the #myanalogcloud game to discover more about yourself.
Moleskine HQ
Viale Stelvio 66
10-12 April
9.30am – 1pm
Afrofuture at la Rinascente
An interactive installation in a window of la Rinascente about colour, creativity and shared learning. Journey from paper to pixels, from Milano to Dakar through the magic of Augmented Reality.
8-14 April
Via Santa Radegonda
Natural Story - Frottage by Setsu & Shinobu Ito
Wood, glass, stone, iron: through the technique of Frottage, rubbings are rendered in Moleskine Japanese Albums, which hang above the natural landscape below. The designer duo from Japan create an immersive experience within the Triennale which evokes the country's natural history. In an effort to bring back the ancient tradition of imitating nature in art, rather than the modern approach of contravention, nature is taken as it is, without adding or removing anything.
Triennale | Material Connexion Space - Viale Alemagna 6
Opening Party 9 April, 7pm
10-14 April 10.30am - 10pm
6-7 and 15 April-5 May 10.30am – 8pm
Closed Mondays
Posti di Vista*
Places and Points of View. Plenty of workshops, installations, performances and exhibitions happening over the course of the week in and around the studios and courtyard of this arts hub, as well as a Slow Food market, urban garden and Senegalese cooking lessons. Keep your eyes peeled for the special edition Moleskine notebooks created in celebration of the Fabbrica del Vapore and their events. 
Fabbrica del Vapore
Via G. C. Procaccini, 4
Opening: 9 April from 19.30
10, 11, 14 April 10pm - 12am
12, 13 April 10pm - 3am
Porta Venezia in Design | Liberty 2013
Moleskine are pleased to support PortaVenezia in Design, a project that, through the discovery of the city of Milan, honours the architectural legacy of the Modern Style (Liberty) while connecting it to today's art and design scene. 
Discover the contemporary heritage of Porta Venezia with this specially created trail. Download the booklet from to uncover the history of the area's best examples of Liberty style decorative architecture, while mapping its art, food and design hotspots.
Press Point 
hosted by Jannelli & Volpi 
Via Melzo 7
9-14 April | from 10am to 8pm
Un Posto a Milano
Cascina Cuccagna
A XVII century farmhouse slap bang in the middle of Porta Romana which has been saved from abandonment and decay and transformed into a community centre dedicated to culture, the environment, food and society. Diners at the restaurant are invited to create freely on special Moleskine placemats while enjoying the rustic ambience.
Via Cuccagna 2/4
Students from the Faculty of Design at the Politecnico di Milano will use Moleskine notebooks to document this year's Milano Design Week. Led by the architect Jacopo Pavesi, their finished creations will be exhibited in May at the Politecnico di Milano.

Print in MSK format