Moleskine Detour arrives in Beijing

24 September 2013

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Moleskine partners with the Beijing Design Week for a new edition of this iconic travelling exhibition. The retrospective will take place in Moleskine Taikoo Li concept store and it will feature Chinese and international renowned architects and designers. New Chinese authors are joining in Beijing, September 24th – October 27th, 2013.

Beijing, September 2013 - Detour is a travelling group show featuring decorated notebooks by internationally recognized artists, architects, film directors, graphic designers, musicians, illustrators and writers. Visitors are invited to wear special white gloves, insert their hands into the boxes and flick through the notebooks, establishing a direct and intimate relationship with the authors’ creative process as it unfolds on the blank pages of a Moleskine notebook.

Some works contain extensive stories and illustrated narratives; others are turned into sculptures, pieces of contemporary art and design. Curated by Raffaella Guidobono this unique travelling exhibition has already taken place in London (2006), New York (2007), Paris (2008), Berlin (2008), Istanbul (2009), Tokyo (2009), Venice (2010), Shanghai (2010).  

Detour is coming back to China for a special exhibition created in partnership with the Beijing Design Week to celebrate local and international design and architecture.

6 new Chinese architects and designers are taking part in this edition: Vega Wang, Wang Yiyang, Lin Lin, Li Hu, Zhang Ke and Elaine Ng Yan Ling. Their artworks will be exhibited together with 12 other international and Chinese designers and architects from previous Detour editions such as Ron Arad, the Campana Brothers, Antonio Marras, Kengo Kuma, Alan Chan, Ou Ning, Ma Yansong, Lyndon Neri & Rossana Hu, Carl Liu, Anothermountainman, Joseph Li and Karim Rashid. All Detour authors donated their notebooks to the project, supporting the lettera27 Foundation, a foundation involved in cultural projects for the promotion of literacy, education, art and knowledge.

Detour Beijing will be held inside Moleskine store in Taikoo Li Sanlitun – an innovative store concept which integrates a retail area and an experience area for an inspiring and holistic brand experience.

The show continues online, on and where you can flick through the notebooks via videos and photos, and view short video-portraits of some of the authors.



Creativity in the Making.  A Close View into the Creative Process
traveling group show Detour invites authors to compile and illustrate Moleskine notebooks with experienced knowledge insider tips for adventure hungry nomads. The flick through exhibition allows the public to connect closely with the authors and see their creative process “in the making”. Notebooks are positioned in special transparent boxes, with openings for hands, through which the public can actually touch and browse through the pages, after wearing special gloves. Some works contain extensive stories, some are just collectors of rough ideas jotted down quickly by the authors, and some others are turned into pieces of contemporary and design.
The idea of this travelling exhibition originated from what was happening organically among all those creative professionals who use notebooks for sketching, jotting down ideas, painting, creative writing, organizing. In 2006, Moleskine with lettera27 started collecting these works, showcasing them to the public offline and online, thus creating an innovative format for a new kind of flick through exhibitions.

Detour Supports the Access to Knowledge
Detour exhibitions support the non-profit lettera27 Foundation. Detour authors donate their notebooks to the Foundation, whose mission is to promote the right to literacy, to education and the access to knowledge all over the world and especially in the most deprived areas. lettera27 runs WikiAfrica, a project designed to Africanize Wikipedia through networks, research, projects, publications, and events.


Moleskine was created as a brand in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. A trusted and handy travel companion, the nameless black notebook held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books.
Today, Moleskine is synonymous with a set of indispensable creative tools that help define who we are, identifying us wherever we are in the world. The notebooks, journals, bags and reading accessories have become a symbol of latter-day nomadism, and they are intimately tied to the digital world. Flexible and brilliantly simple tools for use in both every day and extraordinary circumstances, they ultimately form an integral part of our personality.

Non-profit foundation, born in July 2006. Its mission is to support the right to literacy, education, and the access to knowledge and information. Lettera27 is the 27th letter of the alphabet, the missing letter, the letter yet to be, the hybrid sign, the empty box, the link between oral and written words, the connection to the future, the intersection of analogic and digital.

Raffaella Guidobono, Curator
Raffaealla Guidobono is an Independent Curator and Art/Design Advisor working between Italy, Latin America and Turkey. She has also curated the Moleskine Detour group shows in London, Paris, New York, Berlin, Istanbul, and Tokyo.

Zetalab, Exhibition Designer
Zetalab designed the Detour and myDetour exhibition system, as well as all graphics and videos. Based in Milan, Zetalab is a brand and communication design agency that develops successful projects for companies, products and institutions. Some of its members are active in teaching in Italian universities and renowned design schools.

Taikoo Li Sanlitun
Taikoo Li Sanlitun, located at the junction of Worker’s Stadium North Road and Sanlitun Road in Chaoyang District, Beijing, comprises two sites with a total gross floor area of over 136,000 sq m (approx. 1,470,000 sq ft) * spreading over 19 buildings, including the award-winning urban hotel – The Opposite House.
Taikoo Li Sanlitun was Swire Properties’ first commercial property to open for business in the Mainland China market in 2008, blending with Art, music, culture, fashion, F&B and shopping from worldwide. As the leader of trends in Beijing, Taikoo Li Sanlitun offers more than 200 shops, including Mont Blanc’s global flagship store, Miu Miu Asia’s flagship store, I.T Beijing Market, Paul Smith’s first flagship store in Beijing, Christian Louboutin first boutique store in Beijing, Apple Store’s first store in China, adidas’ global brand center, Asia’s first Page One & The Woodhouse concept store, M.A.C’s biggest flagship store in China, Hollister’s largest boutique store in Beijing, as well as a unique cultural entertainment space, The Orange, and parking for more than 880 cars.
The retail portions of Taikoo Li Sanlitun are jointly owned by Swire Properties, which holds an 80 percent stake, and Gateway China Fund I which is a fund managed by Gaw Capital owns the remaining 20 percent. The Opposite House of Swire Hotels is wholly-owned by Swire Properties.
* Gross floor area excludes car park areas.

Beijing Design Week
Beijing Design Week is a governmental supported initiative that since 2011 has rapidly established itself as a leading international platform dedicated to design in China, offering an expansive overview of its transforming landscape, while serving as a catalyst, laboratory and incubator for innovative perspectives generating from industry to academia that inspire and shape contemporary design discourse and practice.

For high-resolution images and more information, please contact:

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Moleskine Asia

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Moleskine China
Syvian Qiyun
T: +86 21 54561572 ext. 207