Moleskine at Milan Design Week 2012

04 April 2012

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Moleskine Orchestra
An art installation created by Felix Thorn
@ HACKED, Design Supermarket, la Rinascente
Piazza Duomo, at the corner with Via Santa Radegonda, Milano
April 15 - 30, every day from 7 to midnight

Press Conference: Monday, April 16, 1PM to 3PM, @ Hacked, Design Supermarket, la Rinascente.
Party: April 19, from 7 PM to midnight, with a DJ set @ Design Supermarket, la Rinascente.

A percussive music pervades the street in Via Santa Radegonda, at the corner of Piazza Duomo. The sound is created by Moleskine design objects that have been and morphed into a series of musical instruments, sculptures in motion. The Moleskine Orchestra is a Felix Machine's production: pencils are clappers, notebooks are bellows, e-reader cases are drums, and glasses, pens, booklights and erasers are the structural components of these unique series of kinetic sound machines. The Moleskine Orchestra will be performing on stage as part of Hacked, the design event set up at la Rinascente, the Milanese department store, for the Milan Design Week 2012.

Felix Thorn's Bio.
Felix Thorn (1985, Brighton, UK). At the age of 7 he began studying the piano. In his teenage years he developed an obsession with jazz improvisation. At college, Felix discovered a keen interest in electronic music production via computer software. His continued passion for art saw him researching in sculptural and painting. He was primarily concerned with finding ways in which sound and sculpture could be united. Felix's Machines caught the attention of the London Sinfionetta which led to his first installation in Autumn 2007 at the British Library. Since then, interest sparked and Felix's Machines have performed at venues ranging from the Great Hall at the Battersea Arts Centre to a soundproofed control room inside a turbine bunker at the Faster Than Sound festival, as well as at the Royal College of Art (2008), at the Gasworks gallery (2008-09), and in exhibitions in Norway, in Slovenia, and at Santarcangelo theatre festival, Italy. Felix was selected to lecture TED. 2009 ended with a performance at the Barbican Center in London. 2010 has included exhibitions in Berlin, Paris and a placement as artist in residency during Ether Festival at SouthBank Center.

Hacked Notebook: Moleskine SMS
Shooting Message System, a balistic device for analog SMSs.
Celebrating the 20th anniversary of digital texting.

A slingshot notebook to launch analog messages, designed by Pietro Corraini. Available for the Milan Design Week at la Rinascente, at the design bookstore Libreria 121+ and on the Moleskine Store.

Villa Necchi: Details of Life and New Visions
Villa Necchi Campiglio
Via Mozart 14, Milan
April 13 - May 6, 2012, 10 AM - 6 PM

An exhibit made up of drawings and prototypes of design objects created by Fabrica's international team of young designers taking their cue from the history, architecture and original furnishings of Villa Necchi Campiglio.

Moleskine is participating by supporting the creation of a newly conceived travel desk. The setting is in Villa Necchi Campiglio, a typical example of Italian modernist architecture, designed in 1932 by the Milanese architect Piero Portaluppi.

In the attic of the Villa there will also be an "exhibit within the exhibit," with videos, panels and design sketches that will illustrate the various work stages of Fabrica's designers.

The exhibit is created by FAI (Italian Environment Fund), Fabrica (the Benetton Group communications research center) and Alterstudio Partners.

Opening: Friday, April 20, 6:30 PM - 10:00 PM.
On invitation only.

Open Days
Moleskine Headquarters
Viale Stelvio 66, Milan
April 18 - 20, 2012
Breakfast every morning at 10

Moleskine opens its doors to friends, partners and members of the media to present its collections, with a special focus on the new Writing, Travelling and Reading collections. Guests will be able to see all new releases, playing with them and see in preview the Fall 2012 Collection. On this occasion, guests can enjoy breakfast every day at 10 and receive a special gift.

Politecnico Bovisa
Via Durando 10, Milan

Led by the architect Jacopo Pavesi, the students from the Faculty of Design at the Politecnico di Milano are documenting the Salone del Mobile (Milan Furniture Fair) and the Fuori Salone in their Moleskine notebooks. The students' artwork will be exhibited in May at the university.

BE OPEN to the Future
Lecture by Maria Sebregondi
Università Statale di Milano
Via Festa del Perdono 7, Milan
April 17, 2012, 10:30 AM - 12:30 PM

Maria Sebregondi, head of Moleskine Brand Equity, will speak on the subject of "Sensible & Sustainable", presenting Moleskine as a company devoted to the creation of durable, non-disposable objects, designed to stay with us for long, beyond fashion cycles.

BE OPEN to the future! - A series of global multidisciplinary conferences of the global creative, business and social leaders of the 21st century. They are organized by Future Concept Lab in partnership with Interni Magazine, Università degli Studi di Milano, Scuola Politecnica di Design Milan, Domus Academy, IED-Istituto Europeo di Design, Istituto Marangoni, NABA-Nuova Accademia di Belle Arti.

BE OPEN to the future! conferences are devoted to finding innovative solutions for a better future, in all fields of human creative activities, from architecture to urbanism, from design to art, from education to web, media, fashion, film, publishing, engineering and science.

For more information or requests of images please contact:
Moleskine srl: Silvia Trenta: T. +39 02434498.1