Moleskine at Milan Design Week 2014 - LA GRANDE MILANO

27 Março 2014


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LA GRANDE MILANO
From modern architecture to the city of the future
FAI - Villa Necchi Campiglio
In partnership with FAI, Alterstudio Partners and ZERO



For this year's Milan Design Week, Moleskine celebrates the starting point of any creative process: sketching. A series of collective drawing sessions and an exhibition in the house and grounds of the historic Villa Necchi Campiglio will see hundreds of architects, illustrators, designers, photographers and artists discover these surroundings through sketching as they give form to their visions and ideas on paper.

Participants will explore these grounds through the medium of sketching; Moleskine Sketch Albums and pencils to hand. On Thursday 10th April noteworthy illustrators will be Live Sketching in the gardens. Open to the public, keen sketchers will have the chance join in and then submit their interpretations to ZERO Magazine for the chance to have them published.

On Friday 11th April, three sketchmob sessions guided by Stefan Davidovici and Alterstudio Partners will take small groups of registered participants into the villa itself, finishing with a collective discussion of resulting sketches, as they discover this previously unknown territory by imprinting it on paper.

Speaking about the partnership, Maria Sebregondi, VP of Brand Equity & Communication at Moleskine, said:

"Drawing by hand can be a powerful discovery tool. We hope that the toolkits which we put together for this occasion, consisting of our new myCloud Bags, pencils and Art Plus Sketch Albums, will act as an inspiration for this session of visual exploration, opening new horizons and perspectives on the city."

The events support the recently launched Moleskine Art Plus Collection; a series of 25 different tools and formats specially designed for the creative professions.

La Grande Milano | 8 – 13 April
Live Sketching | Thursday 10th April, 5pm | Free, no booking needed.
Sketchmob | Friday 11th April, 4pm, 5pm, 6pm | Booking essential.


FAI - Villa Necchi Campiglio
Via Mozart 14 - Milano


Download the media kit here.
moleskine.com/milan-designweek-2014

MOLESKINE STORES IN MILAN
CENTRALE | LINATE
SPECIAL DESIGN WEEK OPENING: POP UP AND PLAY STORE, GARAGEMILANO, VIA MAIOCCHI 5/7

Bring a receipt from a Moleskine Store in Milan to the Pop Up and Play Store at
GarageMilano and receive a Limited Edition Moleskine notebook.