Adobe called it their biggest rollout ever: Creative Suite 3, which
came out in Spring 2007, featuring thirteen products and over 80
million lines of code. Among these were Photoshop, In Design and
Illustrator, the software tools that power graphic design today.
However, the biggest news was that Macromedia's Flash and Fireworks
would be absorbed into the Adobe stable. After all, until a year ago,
these products belonged to Adobe's fiercest competitor. Creative Suite
3 is a revolutionary offering for Adobe, making Moleskine the natural
partner for this digital powerhouse's event.
Technology companies come to Moleskine to help bridge the
digital-analog divide, as Moleskine is able to provide beautifully
designed products that enhance their ability to communicate with
creative professionals. Besides, Moleskine's customized design services
and its status in the world of publishing and modern design provide
value as well as excellent creative tools. With Creative Suite 3,
Moleskine was able to provide Adobe's customers with special gifts for
artists and designers.
Adobe's customized Moleskine
notebooks were given as gifts to internal staff, software development
partners and a large and incredibly diverse number of clients. Adobe
needed the gift to be versatile and able to satisfy divergent
audiences, so it chose to customize both large ruled and large plain
notebooks.
Moleskine designed three distinct notebooks,
each with their own paper band, for the Creative Suite 3, Flash and
Fireworks products. The former were debossed in clear foil with the
striking Creative Suite 3 logo, while the paper bands integrated
Adobe's standard advertising designs. The latter notebook was dry
debossed with the Fireworks logo, emphasizing the importance of the new
offering in the company's strategy. Adobe also ordered a small run of
customized notebooks featuring a classic Moleskine paper band, which
added further value to the campaign. Each notebook carried the Adobe
logo foil stamped in clear foil on the back cover.
Adobe knows what their customers need and they deliver that and far more with
Creative Suite 3. The company is not only a market leader, but remains
one of the technology world's leading innovators. Moleskine is proud to
be Adobe's choice to carry its message to creative professionals
worldwide.
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