The Cadillac brand needs little, if any, introduction. The elegant
cursive script of its logo seems to say it all, exuding confidence,
passion, and history - an appropriate image for a company perfecting
its craft since 1902, in a city long known as the symbolic center of
the U.S. automotive industry: Detroit, Michigan. In what almost seems
like an homage to the city, Cadillac's first model was named after the
founder of Detroit, Antoine de la Motte Cadillac, an 18th century
French explorer. The car was an instant success, generating over two
thousand orders on the day of the unveiling. The twentieth century saw
Cadillac grow into the multi-award winning company it is today.
Universally recognized as a top manufacturer of coveted luxury cars,
the company's name has practically become a synonym for excellence.
In December 2007 General Motors and their
communications agency, Modernista!, were planning a series of internal
events in honor of the Cadillac brand. Modernista! believes in creating
"a work environment that fosters responsibility, brilliance, and
passion," which is an adequate fit for Cadillac.
For
this prestigious client, Modernista! envisioned something subtle, yet
refined - something classic, so they approached Moleskine to
collaborate on a unique project for Cadillac. Five hundred notebooks
were put to press, bearing the Cadillac logo, debossed, at the bottom
edge of the front cover, along with a simple orange paper band. The
notebooks were presented as gifts to business partners and employees at
Cadillac's headquarters in Detroit.
