It's no secret that we live in a digital world, and it's a world in
which Omniture has been a pioneering force since its founding in 1998.
The leader in online business optimization,t just joined the ranks of
Google and Facebook as one of Fast Company's World's Top 50 Most
Innovative Companies. Cutting-edge technology is Omniture's hallmark,
and yet during a recent rebranding campaign conference, the most
classical of all instruments was distributed to participants: An
elegant, customized notebook. Accented with the new Logo's signature
green, and enhanced with functional touches, it serves as an ideal
analog compliment to the process of digital innovation.
Omniture
offers a range of sophisticated resources to maximize the value of a
company's Web 2.0 presence, including guides, webinars, trainings, and
software that incorporates hosted, on-demand services. When it comes to
meeting a business's online marketing needs, flexibility is paramount.
Through a process of dialog and collaboration, Omniture account
managers and engineers work with clients to craft the most efficient
and timely approach. Customer service at Omniture is unparalleled, with
loyal, high profile clients to prove it: Volkswagen, Deutsche Bank, the
CDC, and Warner Music Group are a few of the myriad powerhouses on the
roster.
The technological implementation used by Omniture is of the most
advanced order, but its genesis is in two of mankind's oldest and most
trusted tools: information gathering and analysis. Omniture provides
and interprets real-time intelligence on a site's user behavior, with
products like SearchCenter and SiteCatalyst. Test&Target provides
clients with an understanding of visitor trends and devises e-commerce
marketing strategies targeted to the specific interests of diverse
customers. Omniture's forward-thinking approach also involves
capitalizing on the latest web utilities, such as blogs and social
networking, and other emerging technologies, including iPhones.
Omniture's success is rooted in the ability to understand the digital marketplace
and remain ahead of the curve. Yet finding innovative solutions for
clients is a process that begins not with a keystroke, but with
inspiration.
As Omniture staff gathered to collectively shape
the future of their consummately modern company, they were handed a
tangible reminder that the birth of great ideas is still the moment
when a creative mind puts pen to good old-fashioned paper.
