Need to move 15 million barrels of sweet Texas crude before next
Wednesday? Looking for a futures contract on soybeans? Want to dump all
those subprime mortgage-backed securities that are killing your bottom
line? If so, the Chicago Mercantile Exchange is the place for you. In
2006, the CME facilitated over one billion trades, with a total value
of more than $800 trillion, making it the largest marketplace for
options and futures contracts in the world. In addition to these
hallmark products, the CME trades a broad spectrum of financial
instruments, including equities, currencies and commodities. With the
CME undergoing a major international expansion, including its recent
purchase of the competing Chicago Board of Trade, it was looking for a
communications tool for reaching out to a wildly diverse audience of
partners and clients. The CME chose Moleskine for its reputation as a
preferred tool of technologically savvy urban professionals.
The CME needed the perfect gift for employees and business partners
in its Chicago and London offices, something that could tell the story
of the exchange's broad range of products and services to potential
clients. Seven different notebook layouts were developed, using designs
that matched the exchange's existing line of marketing materials. CME
immediately recognized the value of the Moleskine paper band as a
perfect messenger for the exchange, and appreciated the way it could
bring color and energy to the overall customization.
Each layout
featured a unique paper band describing different CME products,
including real estate and derivatives, equities, currency exchange and
others. The paper bands were paired with a large ruled Moleskine, blind
debossed with the CME's logo and the contact information for each of
its global offices, silk-screened on the flyleaf. A small insert
detailing the CME's products was also included in a limited number of
notebooks. The CME logo was blind debossed on the cover of each
notebook.
The notebook was a hit with CME staff, who were able to share a
sought-after gift with their many customers and clients. In fact, they
were so popular that the exchange can barely keep up with demand,
ordering one more edition of the customized Moleskine notebooks for its
global offices. For more information on the Chicago Mercantile
Exchange, please visit
www.cme.com.
