
Arts & Entertainment Television Networks is one of the leading
producers and broadcasters of television content in the United States,
owning seven channels that include the A&E Network and the History
Channel. Over the last two years, Moleskine has developed a close
working relationship with AETN, creating several customized notebooks
for different AETN channels. The relationship began with a small
project for the History Channel that was very popular among both staff
and clients, so popular in fact that the organization ran out of books
much faster than it had anticipated. While discussing a second edition
of the notebook, AETN showed a strong interest in commissioning
customized Moleskine notebooks for its other channels.

It's only natural that AETN and Moleskine have formed such a strong
partnership, since the two organizations share similar values. As part
of its commitment to providing educational resources and encouraging
community service, AETN is involved in a broad range of initiatives
designed to make lasting educational contributions throughout society.
Likewise, Moleskine reaches out to partner with organizations large and
small involved in the arts, design, education and culture. Promoting
creativity is one of the central pillars of Moleskine's brand
philosophy, and the history of Moleskine attests to its role in modern
culture.
In addition to the History Channel, AETN has
commissioned customized notebooks for A&E, A&E Home Video and
AETN International. The notebooks are used as gifts for participants in
a range of internal team meetings all over the world, as well as gifts
for business partners and clients. The notebooks also make a great tool
for promoting new programming. Large, ruled Moleskine notebooks with
the classic orange paper band form the basis for each AETN
customization, with dry debossing of the channel logo placed on the
front cover. The composition of each job aims for a subtle, subdued
presentation, as AETN highly values the brand synthesis offered by
using the Moleskine name on their customized notebooks.
We're
working on a few more special projects for AETN, and this television
powerhouse is using its custom edition Moleskine notebooks to help it
do business all over the world.
For more information on AETN, please
visit www.aetn.com.