Can we survive design? Can we survive in a city that, for one week,
dedicates itself to one of the biggest international fair of design?
Maybe yes, especially if there's a group of designers, "Esterni", that
for the last 12 years dedicated itself in finding new ways to perceive
public spaces and propose alternative ways of living together in a
city. If portable fountains, naked sidewalks, urban sight spots,
creative laboratories in dumping places surprise you, you should know
that those are only a few of the "cultural democratic projects"
realized with the aim of creating a new type of design, focused on
contents and public usage. They are projects conceived in Milan, from a
constant and attentive analysis of the city, but that can be easily
adaptable to other situations, and put forward in any city of the world.
Moleskine, in the occasion of the urban event that for the last 10
years Esterni proposes as an alternative to the International Furniture
Fair (from 16th to 23rd of April 2007) was given, in the Citybook
edition, to all the designers who participated in two of the major
Public Design initiatives: the House of Designers and the Bed sharing.
The first one is a contemporary guest house, on its 3rd edition,
created by Esterni together with Politecnico of Milan and built from
the 16th to the 23rd of April at the Bovisa campus.
It's a meeting
place of social and cultural exchange, an exciting way of experiencing
a new city, with 100 bed spaces available, a chill out area with an
international news agent, a library, an internet point and a bike
rental service.
The purpose of the bed sharing was to offer an
organized hospitality, gathering those searching for a place to stay
and those offering it. Anyone who disposes a minimum space of 2 squared
metres can fill out the
form and participate in the initiative that this year welcomed more than 80 people.
IDuring one of its most exciting moments the city become an enormous
space to explore and Moleskine the key to understand it, read it, live
it.
The main features of this version of the notebook are the map of
Milan, the translucid papers to mark places of interest and the
stickers to subdivide various attractions. On the
Public Design website
you can find the link to
Moleskine cityblog
listing all the exciting news and events about the city. A way that
enables visitors, but also those who live in Milan, to discover new
places and meet new people.
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