Dedicated Moleskine Stores pop up in Europe, US and Asia
03 Dezember 2013
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The full collection of Moleskine objects brought closer to fans around the world.
Moleskine expands its international retail presence as new openings in Le Marais in Paris and SoHo and The Mall at Short Hills in New York join some 30 existing locations. Additional new stores in Europe, US and Asia will stock the entire range of Moleskine notebooks, journals, bags, pens, digital device accessories and cases at key travel and communication hubs worldwide.
The store design mirrors the elegance and simplicity of the Moleskine notebook: the classic black rectangle is reimagined as an open platform for creativity in a physical space. An experience table allows visitors to interact with different tools to find the one which suits them best, while the Stamp Station allows for further interaction by providing visitors with a variety of location-specific stamps they can use to customize their Moleskine objects and record travel memories on location.
Non-places full of significance.
With stores in airports and train stations in Italy; including Malpensa and Linate airports and Centrale Station in Milan, Termini Station and Fiumicino Airport in Rome, and train stations in Naples, Turin and Verona; as well as at Heathrow Terminal 1, Moleskine presence will continue to expand in these travel hubs with further openings planned in Venice and Florence train stations among others. Crucial to the Moleskine philosophy, these “non-places” as once described by anthropologist Marc Augé, signify unbound creativity.
Maria Sebregondi, VP of Brand Equity and Communications at Moleskine, describes this concept: "Stations and airports are places suspended in time and space but full of energy. Their very existence hinges between an arrival and a departure time, between point A and point B. Here is where we can meet our audience in a mental state very much in line with Moleskine values: designing open platforms for creativity, travelling and cultural exploration.”
Free-standing stores in city centers.
Staying faithful to its values of exploration, travel and memory, Moleskine chooses locations for its free-standing stores based on their historical and cultural significance. Current openings include stores in Paris’ historical district Le Marais, among artists’ lofts and galleries in SoHo New York and in Beijing’s design district at Sanlitun Village. Further free-standing city-center openings are slated for 2014.
Moleskine Stores complement the company’s vision of opening up spaces for mental log-off time, and celebrate the everyday and extraordinary journeys we all make in our lives.
For more info and hi-res images:
Silvia Trenta, E email@example.com, T. +39 02 00 680 530