Lv Yongzhong is the brand founder of Banmoo and vice director of the Shanghai Furniture Design Committee. He was born in 1969 and graduated from Shanghai Tongji University, which he later returned to as a teacher. He has long been engaged in space and furniture design. His work reflects his respect for traditional Chinese culture and his own unique perspective on contemporary design. Lv Yongzhong was invited to Holland Design Week 2008, as well as Milan Design Week 2010. He was an invited artist for Hermès Window Design in China, and an invited judge for the IF Design Award in Germany. His works have won many awards, and he is regarded by the media as a representative of Chinese creative design at home and abroad.