Omniture

It's no secret that we live in a digital world, and it's a world in which Omniture has been a pioneering force since its founding in 1998. The leader in online business optimization,t just joined the ranks of Google and Facebook as one of Fast Company's World's Top 50 Most Innovative Companies. Cutting-edge technology is Omniture's hallmark, and yet during a recent rebranding campaign conference, the most classical of all instruments was distributed to participants: An elegant, customized notebook. Accented with the new Logo's signature green, and enhanced with functional touches, it serves as an ideal analog compliment to the process of digital innovation.
Omniture offers a range of sophisticated resources to maximize the value of a company's Web 2.0 presence, including guides, webinars, trainings, and software that incorporates hosted, on-demand services. When it comes to meeting a business's online marketing needs, flexibility is paramount. Through a process of dialog and collaboration, Omniture account managers and engineers work with clients to craft the most efficient and timely approach. Customer service at Omniture is unparalleled, with loyal, high profile clients to prove it: Volkswagen, Deutsche Bank, the CDC, and Warner Music Group are a few of the myriad powerhouses on the roster.

The technological implementation used by Omniture is of the most advanced order, but its genesis is in two of mankind's oldest and most trusted tools: information gathering and analysis. Omniture provides and interprets real-time intelligence on a site's user behavior, with products like SearchCenter and SiteCatalyst. Test&Target provides clients with an understanding of visitor trends and devises e-commerce marketing strategies targeted to the specific interests of diverse customers. Omniture's forward-thinking approach also involves capitalizing on the latest web utilities, such as blogs and social networking, and other emerging technologies, including iPhones.

Omniture's success is rooted in the ability to understand the digital marketplace and remain ahead of the curve. Yet finding innovative solutions for clients is a process that begins not with a keystroke, but with inspiration.

As Omniture staff gathered to collectively shape the future of their consummately modern company, they were handed a tangible reminder that the birth of great ideas is still the moment when a creative mind puts pen to good old-fashioned paper.