ETHICS THROUGH AESTHETICS AND QUALITY
The quest for aesthetics and quality is our primary ethical commitment, since we are convinced that a company's ethics are first and foremost bound up with what it creates and how it does so. Beauty and quality are intrinsic values of what we make.
We conceive of aesthetics in broad terms: as culture, creative freedom, space and time for thought, imagination, and emotion. We conceive quality in a profound way: as a careful and attentive vision of the whole and the details, both in the things we make and the relations we enjoy and protect.
From concept to design, from choice of materials to final production, from workplace to lifestyle and in our relations with our employees, our partners, and our public.
It is our privilege to make objects that by their nature are not disposable and will never become obsolete. On the contrary, Moleskine objects tend to become the focus of affection, and are designed expressly to be kept and treasured. Our attachment only grows over time, because a Moleskine object is made out of the thoughts and feelings of its owner. Still, it may also be made out of paper and other materials that impact in some way on the environment. Moleskine SpA is actively engaged in taking every precaution possible to help safeguard the health of the environment:
- All Moleskine notebooks are made with acid-free paper, making them environmentally friendly products.
- Moleskine S.p.A. creates and sells FSC-certified products.
- We produce our packaging in such a way as to keep waste to a minimum. Much of it is designed to be reused, for example the B-Sides of the paperbands which are printed with useful tools, or the wallet packaging, which can be turned into environmentally-friendly photo frames.
SUPPORT FOR LETTERA27
The Moleskine brand's primary ethical commitment outside of the company supports lettera27, a non-profit foundation working on behalf of a universal right to education and access to knowledge everywhere on earth, and especially in the world's most deprived and underdeveloped areas. Moleskine has made significant annual monetary contributions in support of the foundation's projects since its creation in 2006.
Furthermore, Moleskine actively collaborates with lettera27 on a number of important international cultural initiatives. Detour, a special project dedicated to culture and creativity is a traveling exhibition of notebooks created by artists, writers, architects, designers, and musicians from around the world and donated to lettera27. An ongoing adventure in creativity that, through the myDetour initiative, involves young and as yet unknown talents, and speaks to all Moleskine fans around the world. Infinite Writing an art project by Bili Bidjocka that celebrates handwriting, was developed in collaboration with the foundation; while other projects such as AtWork also use the Moleskine notebook as an empowering platform.
SUPPORTING YOUNG CREATIVES
AND EMERGING TALENTS
Just as avant-garde artists of the past, the creative populations of today also need agile tools to create freely while in the streets, in cafés and while travelling. Moleskine shares its heritage with contemporary talent through a global schools network program, supporting students by creating opportunities for the generation, development and sharing of content and ideas. Programs have taken place around the world with organisations the likes of Bevilacqua La Masa Foundation, Venice, Esterni, Milan (Associazione Culturale Aprile Onlus), ADC Young Guns, Mike Perry Studio, AfroPunk, New York, The One Club, USA and Urban Sketchers Symposiums, globally, as well as the following schools:
- Politecnico di Milano, Milan
- Domus Academy, Milan
- Parsons School of Design, New York
- New York University, New York
- School of Visual Arts, New York
- Kansas City Art Institute, Kansas City
- Tonji University, Shanghai
- Bilgi University, Istanbul
- Tokyo Zokei University, Tokyo
- Venice International University, Venice
SUPPORTING SOCIAL CHANGE
The belief in the power of collective creativity has led to Moleskine supporting organisations such as Ashoka, the global network of social entrepreneurs, through their Empathy initiative and Changemakers' events, as well as cultural association Good50x70. Moleskine published an anthology of over 930 social communication concepts submitted to the organization over the course of five years, bringing together a rich variety of posters on themes such as global warming, environmental issues and sexual health. An exhibition of these posters continues to travel the world, spreading its message.
Moleskine has also partnered with (RED) to help raise awareness for the fight against AIDS. Together with the Special Edition collection, the #oneREDday campaign aims to empower creative people to explore ideas, inspire action, and spur positive social change. For every (MOLESKINE)RED Special Edition item sold, 5% of the Suggested Retail Price will go to the Global Fund to fight AIDS.
The Global Fund, the recipient of (RED) funds, is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As a partnership between governments, civil society, the private sector and people affected by the diseases, the Global Fund mobilizes and invests nearly US $4 billion a year to support programs run by local experts in more than 140 countries. By challenging barriers and embracing innovative approaches, partners are working together to end these epidemics. For more information about the Global Fund, visit www.theglobalfund.org.
SUPPORTING THE HERITAGE OF A NATION
FAI, the Italian National Trust, does extensive work to preserve and promote a legacy that's fundamental to the Italian identity. A non-profit trust, it restores national monuments and opens them to the public. From designing exhibition catalogues and participating in auctions of artistic works to organizing sketchmobs and publishing a series of volumes and iPad apps dedicated to "the hand" of the designer, graphic designer and architect, Moleskine has supported, and continues to support, FAI and in particular the historic Villa Necchi in Milan in numerous ways.