A new hacked limited edition where Moleskine® meets LEGO®
The legend of LEGO® bricks joins the legendary notebook. The new limited
edition hacks the classic Moleskine® notebook by embedding a LEGO plate into
the iconic black cover. This limited edition pays tribute to all of the former
kids who believe in the importance of playfulness in their everyday grown-up
lives.
Moleskine Notebooks and LEGO® bricks are both design icons and creative platforms,
for kids and for grown-ups.
This LEGO® limited edition is the latest in a series of limited editions
that plays with pop icons of our times, including: Woodstock, Pac-Man, Petit
Prince, and Star Wars.
The LEGO® collection offers four different formats: Ruled and Plain Notebooks
both in pocket and large sizes. The cover is debossed, silkscreened, and different
color LEGO plates are built in each of the four models of the notebooks. Inside:
a printed themed flyleaf, an inner pocket, a color-coordinated bookmark, and
10 adhesive labels representing LEGO bricks and LEGO men to personalize your
records and pages.
The LEGO® limited edition will be available on the Moleskine
Store and on
shelves worldwide starting from March 1, 2012.
A video on the LEGO® limited edition will be available on the Moleskine
YouTube and Vimeo channels starting
from March 1.
Download full Media Kit with hi-res images
here.
Please credit photos: Moleskine.
NEWS EMBARGO until
March 1, 2012
For updates register to our
press mailing list or contact:
Moleskine srl:
Silvia Trenta:
silvia.trenta@moleskine.com
T. +39 02434498.1
Moleskine America:
Erik Fabian:
erik.fabian@moleskine.com
T. +1 646-461-2431
The LEGO® collection is published by Moleskine® under License from the
LEGO® Group. LEGO®, the LEGO logo, the Brick and Knob configurations
and the Minifigure are trademarks of the LEGO Group. © 2012 The LEGO Group.
Moleskine LEGO® Limited Edition Notebooks
Ruled Notebook Large: debossing and a real black LEGO® plate on the cover,
adhesive labels, silkscreen on the flyleaf.
Ruled Notebook Pocket: debossing, yellow silkscreen and a real yellow LEGO® plate
on the cover, adhesive labels, colour coordinated bookmark, silkscreen on the
flyleaf.
Plain Notebook Large: debossing, red silkscreen and a real red LEGO® plate
on the cover, adhesive labels, color coordinated bookmark, silkscreen on the
flyleaf.
Plain Notebook Pocket: green silkscreen and a real green LEGO® plate on the
cover, adhesive labels, color coordinated bookmark silkscreen on the flyleaf.
LEGO®
The LEGO® Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the world's leading
manufacturers of play materials for children, employing approximately 9,000 people
globally. The LEGO Group is committed to the development of children's creative
and imaginative abilities. LEGO products can be purchased in more than 130 countries.
Visit
www.LEGO.com
Moleskine®
The Moleskine notebook is the heir and successor to the legendary notebook used
by artists and thinkers over the past two centuries. In the mid-1980s, the notebook
that Bruce Chatwin had nicknamed "moleskine" became increasingly
scarce and then disappeared completely. In 1997, a small Milanese publisher brought
the legendary notebook back to life, choosing this literary name to revive an
extraordinary tradition and accompany the creative professions of our time.
Today Moleskine is a brand that encompasses a family of nomadic objects dedicated
to our mobile identity, synonym for creativity and an inspiration for ideas,
projects and spontaneous collaborations. Moleskine is now also a series of collections
that go beyond paper: bags, writing instruments and reading accessories. They
are the natural creative evolution of the legendary notebook and are designed
to live in harmony with it. Moleskine believes in the infinite potential of continuity
and connection between the analog and digital world. This strong bond is being
continuously expressed and reaffirmed by groups of people from all over the globe
who share images, videos and "hacks" of their notebooks on blogs,
social networks and other online platforms.
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