The same applies for companies: only when companies are able to share their vision with their employees, people will be able to develop their talents and skills benefiting both: the individual and the company. For creative companies training programs must be adapted, "translated" and made suitable for the type of activity and professionals involved.
To meet this requirement, Uta Werner and Julie Parker founded Working Visions, a company that supports creative businesses (mainly directed at the architectural profession) in managing their staff.
"We found where it is fantastic to work with creative and passionate people, it is also difficult for a lot of architects to understand how they can best attract, manage, train, develop and retain people. We assist creative people to find creative ways to manage and develop their employees" says Uta Werner. Working Visions (the name was chosen because architects have to visualise clients' or their own visions through design solutions) help clients developing projects on how introduce better recruitment processes, enhancing interview techniques or introducing induction programs that help to settle candidates quickly into their jobs. Apart from that, Working Visions assists with developing training programs, appraisal systems or with the coaching of Team Leaders and HR Managers on how to implement strategic value added HR projects.
On the occasion of Christmas 2006, Partners and Managing Directors received the personalised Moleskine with the company logo as a gift given to them personally. The notebook represented a perfectly well suited gift for Working Visions' target market, which is mainly constituted of people who love both, design and functionality ... as well as the need to doodle and express themselves while in meetings!The logo, the neutral writing with the coloured "i" have been created by Working Visions in order to have a linear and essential image, the understatement of the discreet coloured letter embraces their clients' sense of aesthetics. One client mentioned to Uta Werner when given the notebook: "You know, I always throw Christmas presents I am given by suppliers away! Yours is the first sophisticated Christmas gift I will keep and happily use."
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