A selection of Moleskine notebooks filled and hacked by famous designers will be dispersed across four city locations during the London Design Festival 2014. This will be your chance to get up close to the notebooks of some of the most celebrated contemporary designers working today.
The selected notebooks have been taken from the Detour project archive; over 250 Moleskine notebooks of some of the world's most celebrated creative thinkers which have been travelling since 2006 in exhibitions in London, Paris, New York, Tokyo and others. The journey takes place not only from country to country, but also in the creative minds of the designers, sometimes straying from the main path, other times following a set route. Spanning disciplines, techniques, continents and professions, the notebooks act as physical representations of contemporary creative processes.
GamFratesi and Karim Rashid for The Detour Project
For London Design Festival 2014, we've selected works by designers which have intentionally played with the notebook as a design object in itself; using its form to arrive at new concepts. Other notebooks are about the creative process itself, filled in with sketches and notes. In the age of CAD and other apps, the Detour installation is a playful reminder of the importance of tangibility within the creative process.
The notebooks can be seen at the following locations:
Moleskine Store Covent Garden | 40 King Street, WC2E 8JS
Moleskine Store Canary Wharf | 165 Cabot Place, E14 5HQ
Moleskine Store Old Street | Old Street Underground Station, EC1Y 1BE
Moleskine Store Harrods | 87 – 135 Brompton Road, SW1X 7XL
For store opening times, visit pinterest.com/moleskineworld/moleskine-stores
The Detour Project
Detour goes far beyond the travelling exhibition: it lives online as a gallery of videos that allow viewers to flick through every page of the 250 notebooks in the archive, and has been published as a book, reproducing the exhibits accompanied by tests, quotes and biographies, giving an unprecedented insight into contemporary creative thinking. Curated by Raffaella Guidobono, all pieces have been donated by their authors to the Italian non-profit foundation lettera27, which supports the right to literacy, education, access to knowledge and information in developing countries. The journey continues, with further stops on the Detour trail planned around the world in the near and distant future.