Moleskine at the London Design Festival 2013
11 September 2013
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Over 70 key London-based designers
A relay of ivory-coloured pages to fill
An immersive installation of shared creativity
London, September 13, 2013
Five pages of a Moleskine Japanese Album to fill before sending it to the next recipient. An open chain of creativity connects various dots across the city as the notebooks travel from one address to the next, collecting more and more design observations and inspirations for the Moleskine Sketch Relay.
Moleskine and the London Design Festival have invited over 70 of London's most celebrated designers including NB Studio's Alan Dye, Hive's Monika Piakowski, Noma Bar and Lee Broom to depict the design that is special to them, picking up on details in London's homes, offices, studios, transit hubs and city skylines in response to this year's Festival theme, ‘Design is Here, There and Everywhere'. The concertina pages, speckled with contours, corners and crevices will be hung in an immersive installation during the Festival at the Victoria and Albert Museum and will then be donated to lettera27, a non-profit foundation which supports the right to literacy and education as well as access to knowledge and information.
Maria Sebregondi, VP of Brand Equity and Communications, said,
"Just as Design is everywhere, an idea can be set off wherever and whenever; what's important is that it is captured and not lost. The blank pages of a Moleskine notebook make this happen."
Continuing the theme of shared creativity and open interpretation, visitors will also have the chance to contribute their own sketches at the Moleskine Sketchathon – a one-day drop-in session which aims to collect as many different creative visions as possible on the pages of pocket-sized Japanese Albums. They will then be displayed alongside the Moleskine Sketch Relay for the remainder of the Festival.
Maria Sebregondi, VP of Brand Equity and Communications at Moleskine, will also be taking part in a lunchtime panel discussion on the relevance of drawing in the digital age. Other panelists include designers Benjamin Hubert and Tracey Neuls and Director of the Jerwood Drawing Prize, Anita Taylor. Chaired by Angus Montgomery, Editor of Design Week.
Join us at the official Festival hub, the Victoria and Albert Museum, to explore the possibilities of paper in the design practice today.
For updates and further assistance contact:
Silvia Trenta - firstname.lastname@example.org
T. +39 0200680599
Moleskine Sketch Relay
14 – 22 September
Lunchtime talk: Moleskine Sketch Relay