Moleskine ® - Legendary notebook - Detour Berlin, the Moleskine Notebook Experience

assume vivid astro focus

Fiona Bennett

Mirko Borsche

Mike Figgis

Abdoulaye Armin Kane

After the successful exhibitions at the Centre Pompidou in Paris (2008), in New York (2007) and in London (2006), Detour will be in Berlin (from Oct 30th until Nov 16th) at the Museum der Dinge, the museum of industrial design and mass culture and is well known for its focus on artistic procedures in combination with everyday goods.
Detour is an itinerant group show which features the Moleskine notebooks designed by internationally recognized artists, architects, film directors, graphic designers, illustrators, and writers. Some of the notebooks shown contain extensive stories; other contains reports and studies of contemporary design and art.
All of them deliver an intimate insight into the artists' creative process. The Moleskine notebooks are exhibited in transparent boxes designed especially for Detour.
Visitor can leaf through the books after donning white cotton gloves, provided at the entrance. Among the Moleskine notebooks that all visitors can leaf through are even displayed the notebooks of artist such as Spike Jonze, Ron Arad, Joep van Lieshout and Birgit Brenner. The artwork of Joep van Lieshout is enveloped in a cocoon, its spherical shape hiding the contents of the notebook. Reduced to a black line, interrupting the continuity of a polyurethane foam bubble, the artwork does not allow for much interaction. Ron Arad focuses on the day-to-day aspect of design, representing moments and even images in which he develops links with imaginary sounds and displays an innate sense of
design and composition. The film director Spike Jonze turned his notebook into an unusual scene, exploiting the long format of the Japanese notebook to create the start and end of a story on the first and last pages. As if constituting the trailer of a film or its crucial scene, the notebook is held together by a drawstring, ready to open like a stage curtain.
Birgit Brenner's notebook is entirely characterized by a weft of threads, the story ending
with an interwoven reel of unspoken sentences that simply slip into the pocket.
After the exhibition in Berlin, Detour will travel on to Istanbul and Tokyo. Through the
changing exhibition locations, Detour is always attracting new artists to the project. Special
care is taken to expose the creative artists that are particularly related to the cities where
exhibitions take place. The notebooks displayed during all Detour exhibitions are permanently shown on the Moleskine website. Raffaella Guidobono is the curator of the Detour group show in Berlin. She has also curated the Detour group shows in Paris, New York and London. The exhibition design is conceived and realized by Zetalab, Milan.
Moleskine Srl, the company behind the Detour exhibition, and all the participating artists
support the non-profit organization lettera27, whose aim is to promote the right to literacy,
education, access to knowledge and information.
During Detour, Berlin is also hosting the myDetour initiative at select bookshops and design
shops. myDetour is designed to give ambitious notebook writers and sketchers an
opportunity to have their notebooks displayed, and to see what their peers are creating.
At each city's myDetour, Moleskiners can submit their own Moleskine notebooks. A jury will
select the best ten, which will be displayed at the next myDetour event. Whoever sends in
the notebook judged to be the best of all will be invited to the opening of the next Detour
exhibition. All the submitted notebooks will permanently join the lettera27 archive.
In Berlin, the notebooks on display at bookshops and design shops include ten from Paris's
myDetour, April 2008. The best ten notebooks from Berlin will travel to Istanbul in 2009.

 

 

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October, 29th 2008