Moleskine at Milan Design Week 2014 - Fabrica for the love of paper and Moleskine
27 marzo 2014
At this year's Milan Design Week Moleskine presents an exhibition and in-store experience inspired by the creative process on paper. Taking place in a vast post-war industrial building at the heart of the Porta Venezia design district, it is part of the Hot & Cold exhibition by Fabrica for Daikin.
How do ideas grow? Fabrica's international team of young researchers respond to this brief with prototypes and sketches of future tools for drafting, elaborating and sharing ideas on paper. A fully immersive installation where the Moleskine notebook is not just a container of notes and drawings but a 3D object to hack and manipulate, it results in some surprising new concepts on the future of idea generation.
MOLESKINE POP UP AND PLAY STORE
A gamified retail experience that plays with identity and augments belongings. The Moleskine Collection of notebooks, writing instruments and creativity aids will be popping out of a flight case every day during the Design Week, for design geeks and stationery enthusiasts. Central to the store will be the new myCloud Series; bags defined by their contents. Visitors will be encouraged to play with the bags, filling them with their favourite items in order to generate their personal profile; creating an identity to carry and share.
8 April: 11am – 10pm
9 -11 April: 11am – 6pm
12-13 April: 11am – 9pm
Via Maiocchi 5/7
M1 Porta Venezia
Press Preview 7 April, 5pm
Opening party 8 April, 6pm
Download the media kit here.
MOLESKINE STORES IN MILAN
CENTRALE STATION | LINATE AIRPORT
Bring a receipt from a Moleskine Store in Milan to the Pop Up and Play Store at
GarageMilano and receive a Limited Edition Moleskine notebook.