Moleskine City Stories
08 maggio 2014
Moleskine City Stories
A sketcher's view from a Moleskine Store.
May 8th, 2014 - Moleskine invites New York's creative community to the brand's city-center stores for a day of urban sketching. At a live sketch event taking place on Saturday May 17th, the SoHo and Time Warner Center locations will host a series of interactions, performances and learning sessions at which local flâneurs can explore their city, sketch the streets and try out the new Moleskine ArtPlus collection.
Lead by representatives from global collective Urban Sketchers, the events are an opportunity for participants to indulge in a moment of collective creativity, discovering and documenting their environment.
Those keen to learn new skills can pick up tips from the Urban Sketchers at Learning Sessions taking place at 12pm and 4pm at both stores. Space is limited, register here:
At the end of the day, participants can donate their sketches to be exhibited in store for 2 weeks after the event. In this way, the stores transition from points of purchase to creative labs and exhibition spaces all in one day.
The two stores opened in 2013, bringing the brand's unique retail concept to the heart of New York's urban and creative core. Together with the nearby store at The Mall at Short Hills in New Jersey, the spaces, which also host exhibitions, events, workshops and experience areas, act as much as platforms for local talent as retail environments, where the entire collection of Moleskine objects is available. Moleskine currently has 28 stores located in the world's key centers; including London, Paris, Milan, Rome, Shanghai and Beijing.
The first 150 participants will receive a free Moleskine Sketch Album by downloading the City Stories template from moleskine.com/templates and bringing it in-store on May 17th. Only 150 Moleskine Sketch Albums per store are available.
The event will travel on to other Moleskine Stores worldwide in the near future.
Moleskine City Stories debuts in New York on:
Saturday May 17th
10am – 6pm
- Moleskine Store SoHo - 436 West Broadway
- Moleskine Store Time Warner Center - 10 Columbus Circle
For further information feel free to link to:
#moleskinestories #newyork #urbansketchers
Download the full Media Kit with hi-res photos, artists' bios and illustrations here.
NEWS EMBARGO EXPIRES MAY 8th