Moleskine introduces new monogram
20 giugno 2013
Flexible graphic that acts as an open platform for creativity
A set of nine modules consisting of the M of Moleskine and eight rounded squares come together to form a grid, evoking the essential design elements of the Moleskine notebook with its rounded corners as well as those of the digital realm. Each module is a flexible space that can house a wealth of content: the letters of the company name, the colors and configurations of the collections, community creations and multimedia content will all fill the new Moleskine monogram.
A brand in motion.
Since their beginnings as publishers of blank pages the company is constantly evolving, rethinking their purpose as facilitators of creativity and self-expression. As well as notebooks Moleskine make apps, instruments for writing and reading, print-on-demand services, cases that converge paper with digital and bags for carrying around the analog cloud of tools and devices that serve as identity markers.
Playing on this idea, the monogram is adaptable to a variety of formats, media and uses. Organized in a structured grid it brings together these various facets of the brand while maintaining a balance between cohesion and openness, in keeping with the Moleskine values of organization and creativity.
An open platform for creativity.
The new monogram presents the brand as designer of open platforms for creativity, communication and sharing. Designed by Achilli Ghizzardi Associati, the intention was to create a fluid visual icon that communicates its multi-faceted and open nature while unifying its many objects, types of users and brand values.
Adaptable for both analog and digital uses.
The monogram and its nine modules will be used as a frame for photo galleries, video sets and social media initiatives, in video billboards and new store openings from June, appearing on new releases from 2014. It will take on particular importance in the Writing, Travelling & Reading Collections as well as in Moleskine Stores and on packaging. In this way the monogram becomes a meeting place of analog and digital, more of which the brand aims to open up to aid the creative process.
The logotype remains unchanged apart from a more emphasized roundness to the curves of the letters, creating a proprietary font for the first time in the company's history. Particular attention has been given to the letter M, which becomes the pivot for the whole visual identity.
Download the media kit here.
Further information will be available from www.moleskine.com/monogram from June 13th.
For further information please contact:
Silvia Trenta E: email@example.com - T: +39 0200680530
Moleskine was founded in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two centuries. A trusted and handy travel companion, the nameless black notebook held invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books. Today, the name Moleskine encompasses a family of objects: notebooks, diaries, journals, bags, writing instruments and reading accessories, dedicated to our mobile identity. Indispensable companions to the creative professions and the imagination of our times, they are intimately tied to the digital world. As a designer of open platforms for creativity and communication, Moleskine aims to facilitate the dissemination of culture and knowledge around the world.
Founded in Milan in 1985 by Franco Achilli and Guglielmo Ghizzardi, A+G Achilli Ghizzardi Associati is an independent agency engaged in all areas of communication, connected with visual identity, from brand and corporate identity to advertising, from exhibit design to information design. A+G has designed more than 150 logos for companies and institution, creating recognizable visual systems and transmitting a tangible value to the brands.