Ideas pop up from a Moleskine notebook, quite literally in the video above (watch from 12:11). 'Magic Experience Designer' Ferdinando Buscema and 'Wonder Injector' Mariano Tomatis created the opening theatrical experience for the first Boing Boing hacking event using a Moleskine notebook.
In the above performance, Ferdinando urges his audience to “write your ideas down” and explains that “books are the building blocks of ingenuity”. He demonstrates this with a magic effect bursting out from the pages of the notebook, but we won’t spoil the surprise. Watch the video above and prepare to be astonished and illuminated!
We love seeing all the different ways in which the little black rectangle can be turned into a new tool. View our hacks gallery and submit your own hack on myMoleskine.