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The Pen & Paper Campaign

Lo dice la ciencia:

Cuanto más escribas,
mejor será para tu cerebro.

Moleskine cree firmemente en el poder del bolígrafo y el papel para liberar el genio humano, una creencia que los expertos apoyan desde hace mucho tiempo. Para compartir los beneficios de la escritura, científicamente probados, que estimulan el cerebro, creamos la Pen & Paper Campaign: la primera campaña publicitaria dibujada totalmente a mano, lanzada primero en Milán, donde nació Moleskine, y que pronto se extenderá a otras ciudades de todo el mundo. Para mantener el mensaje, todos los carteles fueron creados a mano, uno a uno, por el personal de Moleskine y por un grupo de estudiantes universitarios locales.

The Pen & Paper Campaign
The Pen & Paper Campaign

Los carteles

Descubre los beneficios de escribir y garabatear en papel.

Nuestra misión siempre ha sido promover el potencial del papel en nuestras vidas. Estos carteles hacen referencia a numerosos estudios que demuestran que escribir a mano ayuda a aprender más rápido, a retener la memoria y a desarrollar el pensamiento lineal. Gracias a los científicos y estudiosos que generosamente nos han permitido compartir sus trabajos, vemos que el simple acto de poner el bolígrafo sobre el papel ayuda a nuestro cerebro a funcionar mejor.

Buenas noticias para los estudiantes

Impulsa tus estudios y sube tus notas.
Buenas noticias para los estudiantes
Do you want to learn faster? Relearn how to write. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Multiple studies show that handwriting is fundamental for cognitive development and that it helps your brain absorb information faster.
Did you know that people who take notes by hand study less? Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Owen Ruderman, journalist, 'A case for taking notes by hand’ Typing tends to be verbatim and thoughtless, whereas taking notes by hand involves paraphrasing so you start absorbing facts as soon as you put pen to paper.
Did you know that even math is easier when you use pen and paper? Ref: William Hinkley, Math Teacher Public High School, Maine Laura Dinehart, College of Education & Human Development, Western Michigan University The more difficult the math problem, the more pen and paper help. In fact, pen and paper are the best tools for understanding the big picture in math."
Those who learn cursive as children also perform better in high school. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Bertoglio-Rescaldina, ‘Il corsivo encefalogramma dell’anima’ It's scientifically proven that the skills acquired through learning cursive handwriting lead to better academic performance in the long-term.
Un toque de distinción
Handwriting activates memory more. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Physically forming words by hand engages different cognitive and sensory processes. This facilitates deeper information processing and enhances memory recall. "
Doodling is good for the brain. Ref: Kristin Wilcox, PhD in Pharmacology Doodling can enhance memory recall, improve concentration and reduce stress and anxiety, serving as a form of relaxation and mindfulness.
Anxiety. Putting pen to paper clears the mind of thoughts and decreases anxiety. Ref: Kristin Wilcox, PhD in Pharmacology The act of writing in cursive slows down the brain, therefore significantly lowering anxiety and increasing concentration.
Doodling helps neurodivergent people concentrate. Ref: Kristin Wilcox, PhD in Pharmacology Rather than a sign of a distracted mind, doodling is actually shown to help those with neurodiverse traits concentrate better and increase focus.

Grandes noticias para tu mente

Concéntrate, mejora tu memoria y reduce la ansiedad.

Grandes noticias para la creatividad

Encuentra inspiración y mira cómo crecen las ideas en la página.
Great news for creativity
People who write by hand have more ideas than those who type. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Studies show that those who write in cursive (as opposed to block letters or typing) have better understanding, linear thinking and idea generation.
The more you write, the better it is. Science says so. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Handwriting stimulates 14 areas of the brain. The more you write, the better you understand and think: it's a complete work out for your brain. "
Handwriting stimulates the thinking part of the mind. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Handwriting activates multiple brain regions and cognitive processes, including those responsible for generating and organizing thoughts.