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The Pen & Paper Campaign

Lo dice la scienza:

Più si scrive,
meglio è per il cervello.

Moleskine crede fermamente nel potere di carta e penna di liberare il genio umano, una convinzione che gli esperti sostengono da tempo. Per condividere i benefici della scrittura sul cervello, scientificamente provati, abbiamo creato la Pen & Paper Campaign: la prima campagna pubblicitaria interamente disegnata a mano, lanciata prima a Milano, dove Moleskine è nata, e presto in altre città del mondo. Per rimanere in tema, tutti i manifesti sono stati creati a mano, uno per uno, dallo staff Moleskine e da un gruppo di studenti universitari locali.

The Pen & Paper Campaign
The Pen & Paper Campaign

I manifesti

Scoprite i benefici della scrittura e dello scarabocchio su carta.

La nostra missione è sempre stata quella di promuovere il potenziale della carta nella nostra vita. Questi poster fanno riferimento a numerosi studi che dimostrano che scrivere a mano favorisce un apprendimento più rapido, la conservazione della memoria e lo sviluppo del pensiero lineare. Grazie agli scienziati e agli studiosi che ci hanno generosamente permesso di condividere il loro lavoro, vediamo che il semplice atto di mettere penna su carta aiuta il nostro cervello a lavorare meglio.

Ottime notizie per gli studenti

Potenziate i vostri studi e aumentate i vostri voti.
Ottime notizie per gli studenti
Do you want to learn faster? Relearn how to write. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Multiple studies show that handwriting is fundamental for cognitive development and that it helps your brain absorb information faster.
Did you know that people who take notes by hand study less? Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Owen Ruderman, journalist, 'A case for taking notes by hand’ Typing tends to be verbatim and thoughtless, whereas taking notes by hand involves paraphrasing so you start absorbing facts as soon as you put pen to paper.
Did you know that even math is easier when you use pen and paper? Ref: William Hinkley, Math Teacher Public High School, Maine Laura Dinehart, College of Education & Human Development, Western Michigan University The more difficult the math problem, the more pen and paper help. In fact, pen and paper are the best tools for understanding the big picture in math."
Those who learn cursive as children also perform better in high school. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Bertoglio-Rescaldina, ‘Il corsivo encefalogramma dell’anima’ It's scientifically proven that the skills acquired through learning cursive handwriting lead to better academic performance in the long-term.
Great news for your mind
Handwriting activates memory more. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Physically forming words by hand engages different cognitive and sensory processes. This facilitates deeper information processing and enhances memory recall. "
Doodling is good for the brain. Ref: Kristin Wilcox, PhD in Pharmacology Doodling can enhance memory recall, improve concentration and reduce stress and anxiety, serving as a form of relaxation and mindfulness.
Anxiety. Putting pen to paper clears the mind of thoughts and decreases anxiety. Ref: Kristin Wilcox, PhD in Pharmacology The act of writing in cursive slows down the brain, therefore significantly lowering anxiety and increasing concentration.
Doodling helps neurodivergent people concentrate. Ref: Kristin Wilcox, PhD in Pharmacology Rather than a sign of a distracted mind, doodling is actually shown to help those with neurodiverse traits concentrate better and increase focus.

Ottime notizie per la vostra mente

Concentrarsi, migliorare la memoria e ridurre l'ansia.

Grandi novità per la creatività

Trovate l'ispirazione e guardate le idee crescere sulla pagina.
Great news for creativity
People who write by hand have more ideas than those who type. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Studies show that those who write in cursive (as opposed to block letters or typing) have better understanding, linear thinking and idea generation.
The more you write, the better it is. Science says so. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Handwriting stimulates 14 areas of the brain. The more you write, the better you understand and think: it's a complete work out for your brain. "
Handwriting stimulates the thinking part of the mind. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Handwriting activates multiple brain regions and cognitive processes, including those responsible for generating and organizing thoughts.